![]() ![]() Using a story-long conversation between Green Lantern and Flash, Johns parsed out this information effectively and found room for smaller character moments. Both Hal Jordan's Green Lantern and Barry Allen's Flash had returned to their roles after long absences, and recognizable heroes like Batman, Aquaman, Firestorm and Martian Manhunter were all either dead or presumed dead. Over 12 pages, Geoff Johns, Ivan Reis, Oclair Albert and Rob Hunter gave readers a crash course on the recent history of the DC Universe. Most participants agree that Free Comic Book Day has been part of a healthier comics market and growing comic book sales over the last several years.On 2009's Free Comic Book Day, DC Comics released "Blackest Night" #0, a prelude to the massive crossover that would dominate the next year. The success of the promotion rests with each participating retailer. ![]() In addition to comic books, some stores also give away other merchandise such as mini posters and other movie tie-in memorabilia. ![]() However, retailers do not receive the issues for free they pay 12-50 cents per copy for the comics they give away during the event. Some even offer special deals and creator signings to those visiting their establishments. ![]() On Free Comic Book Day, participating comic book store retailers give away specially printed copies of free comic books. The only time the day was not held on the first Saturday of May was July 2004, but it was moved back to the first Saturday of May the following year. Image Comics publisher of the time, Jim Valentino, suggested having the first Free Comic Book Day on the same weekend as the opening of the 2002 Spider-Man feature film, in order to take advantage of the film’s heavy promotion and related press about the comic book medium, and thus the first event was held Saturday May 4, 2002, one day after the film’s opening. Field, who would write guest posts for Comics & Games Retailer Magazine, wrote a column in the magazine’s August issue titled “Big Picture.” In this column, he proposed starting a Free Comic Book Day, which received a positive reaction from fellow retailers. In 2001, retailer Joe Field of Flying Colors Comics in Concord, California noticed a trend in a rise of comic book sales correlating with the release of a new superhero movie in the early summer. ![]()
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